What makes a good logo? Well there are many reasons why logos are remembered. The five main principles that you must follow when creating a logo. These five principles are to make sure your logo is:
» Simple
» Memorable
» Timeless
» Versatile
» Appropriate
Simple Logos:Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
Memorable Logos:Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.
Timeless Logos:An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years?
Versatile:An effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size.
Appropriate:How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm.

This is just one example of a great logo. IT follows all the requirements above and is appropriate for what they are attracting, children.

The Coca-Cola logo is such a brilliant logo. It is so simple, yet so creative and eye catching. Unlike othre company logo's the Coca-Cola logo is timeless and hasn't changed since 1885!